Switch: How to Change Things When Change Is Hard
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systemsthe rational mind and the emotional mindthat compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effortbut if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday peopleemployees and managers, parents and nurseshave united both minds and, as a result, achieved dramatic results:
The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
- Broadway Business
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Lily's Chocolate - All Natural Dark Chocolate Premium Baking Chips - 9 Oz (Pack of 3)
reat-tasting, healthy baking starts with great-tasting, healthy ingredients. Lily's dark chocolate baking chips, stevia-sweetened with no added sugar, are great for everything from cookies to pancakes to snacking right out of the bag. Certified gluten-free and vegan too!No Sugar AddedAll NaturalVeganNon-GMO
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Made to Stick: Why Some Ideas Survive and Others Die
NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to improve your ideas chancesessential reading in the fake news era.
Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideasentrepreneurs, teachers, politicians, and journalistsstruggle to make them stick.
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kindsfrom the infamous kidney theft ring hoax to a coachs lessons on sportsmanship to a vision for a new product at Sonydraw their power from the same six traits.
Made to Stick will transform the way you communicate. Its a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideasand tells us how we can apply these rules to making our own messages stick.
- Random House
Larabar Gluten Free Bar, Peanut Butter Chocolate Chip, 1.6 oz Bars (10 Count), Whole Food Gluten Free Bars, Dairy Free Snacks
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Quest Nutrition Tortilla Style Protein Chips, Chili Lime, 8 Count
Quest Protein Chips revolutionized snack food, offering a delicious, savory way to #Crunch Clean. These Chili Lime Tortilla Protein Chips (what we're calling Protein Chips 2.0) change the game again! These chips have more protein in every bite, an improved taste, and a crunchy texture that'll make you swear you're munching on junk food. We hope you like Protein Chips 2.0 as much as we do! Get ready to revolutionize snack time all over again.
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Ritz-Mart 3.5mm Male AUX Audio Jack To USB 2.0 Male Charge Cable Adapter Cord, Black, 3 Feet
Zimrit AUX 3.5mm Male USB Male Jack Plug Audio Converter Adapter Data Charge Cable Aprox. 3 Feet long Please Return it if you get item without Free gift as picture, Genuine Zimrit cable will come in printed packaging as in picture and with free gift. Dont accept it without GIFT as in picture it will be fake cheap cable and please contact Amazon
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"Made for Amazon" SanDisk 32 GB micro SD Memory Card for Fire Tablets and Fire TV
SanDisk 32 GB micro SD Memory Card for Fire Tablets and All-New Fire TV
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Flexcut KN115 Carving Knives, Chip Carving Set, High Carbon Steel Blades, Ergonomic Ash Handle, Set of 3
This Chip Carving Set from Flexcut contains 3 knives specifically designed for creating the intricate geometric or freestyle patterns that are the hallmark of the chip carving craft. The knives included are Flexcut's Chip Carving Knife and Mini Chip Carving knife as well as their popular Skew Knife. The knife handles are all ergonomically shaped solid ash and the blades are razor-sharp high carbon steel. Also included in this set is a bar of Flexcut Gold Polishing Compound to help keep your blades carving like new.
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- Includes a mini-chip carving knife - chip carving knife - and a skew knife
- Also includes a bar of Flexcut Gold polishing compound
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